Keyword research is absolutely critical to your website! Why spend your precious time on creating content that nobody is looking for?
You can rank #1 for the search term “purple chocolate cake with cucumber” quite easily, but nobody will come to your site via search engines because nobody is searching for that term.
Conversely, if your site is new and does not have the best authority you will not rank for “chocolate cake” as people have been sharing chocolate cake recipes on the internet since the internet began.
Finding that sweet spot of search terms that your specific website can rank for and that will bring traffic from search engines is our specialty.